MyStyle is Your Style

Our visual system is the primary source with our external world and we live in a world where our brain is processing information at a level never seen before. Hundreds of television channels, millions of websites, personal smartphones, tablet computers and social networking have our brains humming with visual input that needs to be processed. Any distortion, be it glare, blur or a restriction of peripheral vision, will all have an effect to how we process information.

Look around your world and you will see lines in everything. Looking closer and you will see the majority of these lines are positioned vertically and horizontally. Our brain has grown up seeing and learning this common pattern of line positions. This is where the personalization of vision will help make your visual world comfortable and eaiser to take in. The MyStyle lens uses it’s personal design to help the brain “SEE” with visual comfort, preventing distortion of these common angles.

The MyStyle lens, like every lens has a front and back side to it’s design. All other free form progressive lenses use a standard front surface and only surface the back side of the lens with the personal free form design. The MyStyle lens personalizes both sides of the lens to give enhanced personal vision through each side of the lens. The front side of the MyStyle lens is personally designed to take the horizontal vision into account and the back surface enhances the vertical component of vision. When these two surfaces are calculated and balanced, the results are a phenomenal viewing area at all distances. The MyStyle lens design doesn’t just stop with your prescription being personally balanced within your two lenses, it goes much deeper.

Your prescription lenses are placed in a frame that is fit to you.  Each person wears their frame uniquely, depending on individual face and head postures. Imagine your lenses positioned in front of your eyes. How the lens tilts downward, curves around and the distance it sits from your eyes all plays a major role in how your prescription works for you. The MyStyle lens design adds these critical lens measurement positions to the balanced lens design, creating the most precise personal lens design there is.

Just like your prescription and personal frame position is critical to your overall vision, the way you use your eyes also plays an important role in the personalized design. This is why the MyStyle lens design goes even deeper to best understand your visual lifestyle. Through a series of fifteen lifestyle question, the MyStyle lens iDentifier will incorporate one of nine possible lens enhancing effects to ensure the most visual comfort for your worldly activities.

By balancing your prescription between the two surfaces of the lenses, calculating the personalized position of your frame and adding your most common daily activities… The MyStyle lens becomes the most individualized lens design on the planet.

Why challenge the brain to process your visual world, where data is important and vistas are beautiful.

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Today’s Visual Demands!

As human history goes, we have always been animals that viewed distant vistas much more so then near objects. We farmed and hunted for survival, giving us tens of thousands of years evolving our species. It has only been over the past several hundred years that books and news print finally made its way to the public, mainly for the wealthy. During the Twentieth Century, books and newspapers finally became more mainstream and allowed the general public a new viewing demand. The mid 1950’s launched a new visual device that the public became captivated with, the television was finally affordable. The advent of TV presented a new focal consideration for our eyes and brain. From the 1960’s through the 70’s the TV evolved from black and white to color, changing our perceptual awareness that began to invade our world of information. During the 1980’s through to the 2000’s, the TV monitors shifted their viewing distances from the 10-15 foot range to the 14-24 inch distance as computer monitors. The movement of the computer monitor changed the way society worked and played. People made their livelihood utilizing back lit monitors hours at a time. As our work places became saturated with computers to help us work more proficiently, the demands on our eyes began to show it. Our work hours continued to increase with the use of computers, but we tended to return home to relax our eyes by viewing normal distances such as playing outside, watching TV or reading books. In the early 2000’s a new device became popular with societies desire for communication, the cell phone went main stream. As these devices had tiny screens with poor quality graphics, the evolution was soon to change. In 2006 the phone became a tiny computer with a screen to match. These new devices allowed people to keep up with emails and texts, giving them greater work and play communication. In 2009 the iphone phenomenon took over the world as not only the device to keep up with emails and texting, but as a new social media device. We now play games, view video’s, text, facebook, twitter take photos and overall keep up with society on our hand held mobile phones. These new devices are not only back lit like their cousins, the computer monitor, they are held at an even closer distance. Even now as we utilize these devices, here comes the new future of eye candy… the tablet computers. Tablets are now replacing not only the cell phones ability to give us our on demand connection, but are becoming our books and daily newspapers. Here too, the tablets are held at a closer distance to the eyes than computer screens. We as humans have never in our history found such great demands on our eyes than in the past five years, especially in the past two years. We must ask, what effects do these new devices have on our eyes and overall health of our body?

To best understand how these new demands will affect our eyes, we must realize the eyes mainly act as cameras for our brain. They collect light and process the desired images in the cerebral cortex of the brain. Our eyes have evolved into an incredible system for adjusting, accommodating and aligning the two images the brain receives from each eye. When the two images are processed by the brain, stereoscopic imagery appears. The brain does whatever it can to keep stereopsis, or depth perception.  The easiest way for the brain to keep the visual input comfortable is to control the eyes accurately; however, our eyes are extremely complex in their control. Four of the twelve cranial nerves are involved in integrating the correct reception of each eyes respected image, correctly and precisely. Like an oxymoron, it’s simplistically complex, but the brain works it all out. When the brain struggles to keep the visual system comfortable, it lets the body know through symptoms of visual stress.

Our brain considers any distance further than twenty feet as optical infinity. At twenty feet, the accommodative system should be totally relaxed. The eye’s cilliary body or focusing muscles begin accommodating as the viewing distance becomes closer. So as hunters and gathers, we generally used our eyes at very relaxed distances. These simple demands on our eyes have been constricted over time as our reading and work environments demanded it. Our typical reading distance is determined by the Harmon rule, which is denoted as the distance from the tip of the elbow to the fist closed on the chin. This distance will vary depending on the height of the individual, thus tall people tend to hold their reading material further than shorter people. Children obviously tend to have the closest reading distance due to their size. Reading is a task that has been done for millennium, but now education is mandatory for our youth and more information is available in books, newspapers and magazines than ever before. Public consumption of printed material has notably increased over the past hundred years, but how significant has this been on our eyes.  As we focus on printed material such as black print on a white background, the cilliary muscle locks its focus onto the print. As the focusing system accommodates for the near demand, like any muscle, it begins to fatigue over time. After several hours of reading, the cilliary muscle begins to fatigue and loses its ability to sustain focus accurately. This is where the blink rate comes into play. As we blink while viewing text on paper, the cilliary body relaxes when the eyes are closed. As the eye regains its focus, a quick shudder to the muscle occurs. The brain will try to help the muscle by reducing the blink rate so as not to drop focus during the blink. Our blink rates typically decline from 18-20 blinks a minute to 13-15 blinks a minute while viewing printed material.  With a reduced blink rate the visual system becomes irritated by dryness, causing the eyes burn, tear and become red. If the eyes are relaxed by using corrective lenses or its own natural nearsightedness, this visual stress becomes much less of a problem. On the contrary, if the eyes are already overstressed by the patient being hyperopic or farsighted, excessive near work will exacerbate the near system. Much of this visual stress occurs with reading of text on paper, however much more accommodative strain is noted with the use back lit devices such as computer monitors or hand held devices.

Over the past thirty years our near demand has shifted dramatically, especially with the advent of the computer monitor or back lit devices.  As the computer phenomenon took over our work environments during the mid 1980’s our eyes began to adjust to a new viewing distance and where our eyes could lock onto printed text, these new back lit devices  cause a new dilemma. As we view a lit source, the brain cannot determine were the light actually exists in space. Thus our focusing system accommodates about an inch in front and behind the lit screen, constantly adjusting for where the brain believes the image is. As the cilliary body fluctuates its focus, the blink jumps in causing readjustment of focus. During the blink, the muscles make a quick jerk to relaxation and then pick up the refocus. There is great difficulty in a muscle doing this over 15 times a minute, so thus the blink rate drops to comfort the focusing system. The drawback to a slower blink rate is the effect of dryness such as burning, stinging, grittiness, redness and tearing. These are the classic symptoms of Computer vision syndrome (CVS) which has been a major problem with prolonged computer use over the past couple decades.

Cell phones became popular during the early 1990’s, but the true visual effects of cell phones came into play with the use of texting in the late 1990’s. The crude screens of the early cell phones were LED based, making long term use easier on the eyes as they were not back lit until color screens made their appearance.  In the mid 2000’s the first smart phones became part of society’s daily activities. People could now hold their tiny computers to view most everything their home computer could show. Smart phone growth dramatically took off with the first iphone in 2007. Presently, smart phones outsell personal computers in total number. Why is all this so important? Smart phones are tiny back lit screens that are held at closer distances than the typical computer monitor. Most times, even closer than typical reading distance. Again, as we look at these miniature computer screens at 8-14 inches our focusing system becomes significantly stresses. Our blink rate drops even more dramatically and the ocular fatigue grows more quickly. While our youth have picked up on these devices to support their demand for texting, emailing, using facebook, twitter and you tube; even their youthful accommodative system becomes overwhelmed. Today, the business savvy populations of forty plus year olds are taking to the new smart phones in droves only to find their visual system over stressed leading to frontal headaches, fluctuation in vision, light sensitivity, tiredness, reduced reading ability and dry eyes.  The new smart phones have brought a new social connectivness to society, and its a device we hold in our hands and usually have with us at all times. Just around the corner, we are about to be overwhelmed by the tablet computers.

Today’s tablets not only have the same capabilities of the most sophisticated smart phones, they also have a larger screen with much more functionality of a personal computer. They are lightweight and easily handled. There screen sizes range from 4-6 times larger than smart phones screens with the same resolution.  The typical distance tablets are held tends to be around 10-20 inches. The wide variance in this viewing distance goes back to the Harmon distance. As more households utilize tablets, younger hands are becoming more familiar with the devices. Children are shorter and thus hold these devices closer to view. Even as a child’s accommodation is better suited to adjust at close distances, prolonged amounts of use can bring about eyestrain, especially with a back lit screen. This excessive strain can lead the visual system to a myopic shift, where the eye becomes more nearsighted to allow relaxation at near.  This will eventually cause the child to need glasses for distant viewing more quickly.

Even the tallest of adults hold tablet computers closer than the average distance computer monitors sit. Pre-presbyopes can also see a shift in their need for more distance correction secondary to this excessive near strain.  More adults are reading books and newspapers on tablets due to their portability and convenience.  As the smart phones came with the multitude of “apps” to improve productivity and relaxation, the tablets followed with a much more comfortable screen. Most of the older generation dislikes viewing the small displays of the smart phones for long periods of time; the tablet displays allow a more comfortable size for prolonged usage. Tablet sales for 2011 are expected to be between 50-70 million devices, thus more and more adults will be utilizing these closely held devices for work and play. Again, the excessive use of these back lit devices will play a major role with the accommodative system and we should be prepared to combat their fatigue with the best possible corrective lenses.

E-readers have become popular with the reading crowd that typically goes through several books a month. The e-readers such as the Kindle and Nook use a LED based lit screen, so as to be easier on the eyes. The e-reader population is growing among the avid readers, however many more people use tablets to not only read, but to work and play on.  Soon the tablet will become the leading device our children use to scholastically develop their didactic curriculum and we will have to be concerned with the visual effects that will occur.

To best help societies increased demand for these new devices, we as optometrists and opticians need to be aware of our patient’s visual requirements. Progressive lenses and anti fatigue lenses have improved dramatically over the past couple years with the advent of free form technology. Whereas the progressives of the past had small corridors for viewing, the new free form lens design dramatically opens the viewing corridor with little distortion. With the improvement of a more natural viewing environment, many patients are willing to begin wearing progressives to help relax their new increased near demands. By allowing the cilliary muscles to relax with the use of a progressive, the blink rate increases and there is less fatigue helping  the patient’s concentration.

In the past, the need for a progressive lens has usually been seen to be a need at around the age of forty. This rule worked well when our patients spent 2-6 hours of their day performing near activities and most was done on a computer monitor. As the computer monitor sits out at 18-24 inches, the strain is present, but not as significant as the typical near distance of a tablet or smart phone. Prolonged amounts of near work are becoming more of the norm and these viewing distances are getting closer and closer. By best understanding our patient’s daily use of their eyes, can we truly prescribe the most optimal prescription for relaxed vision at all distances.

Regardless of age, we should have an understanding of how frequently patients work on a computer, smart phone, tablet, e-reader and with printed text. Not only is frequency an important factor, the distance these activities are being performed plays just as an essential dynamic to the equation. By knowing your patients accommodative stresses, the correct lens prescription will allow the greatest relief of the patient’s daily activities. Progressive lenses aren’t just for presbyopes anymore.

Hoya’s anti-fatigue lens, Active 8, is a great alternative for the younger patients that are becoming more involved with smart phones and tablets. This lens utilizes a front surface radial aspheric design with a back surface vertical aspheric component, allowing the benefit of .88 diopters of plus power. This nearly diopter of plus power gives the user the added relaxation to help sustain prolonged amounts of near work. Accommodative relief helps improves blink rate and overall focus on the subject. The reduction of the cilliary muscles work out may have beneficial effects in slowing the progression of myopia, especially with children that have higher myopic prescriptions. As our youth progress further with the use of tablets scholastically, Active 8 lenses will become more useful to relax this near demand. Visually, the Active 8 lenses show no peripheral distortion in comparison to progressives. By using these lenses as a first response to patients under thirty years of age who works at near more than half their day, would only be benefited by the reduced fatigue. This relaxation at near can actually bring added energy to the body in whole.

Patients who show symptoms of accommodative stress usually complain of the same things. Headaches are typically the main complaint, especially if they occur frontally and are noted after 10-15 minutes of near work. Many other symptoms may be present that can suggest eye fatigue. Increased light sensitivity occurs due to the fact that constriction of the pupil puts pressure on an already stressed cilliary body, causing the sore muscle to respond with discomfort. Fluctuation with vision, like a camera going in and out of focus, is a sure sign the accommodative system is locking up and contracting. Poor nighttime vision can also be the result of accommodative lock up secondary to a long day of near work. Reduced concentration and reading skills in general may be due to excessive difficulty focusing on the desired near work. Wanting to close the eyes at the end of day can be seen as the only way to relax the focusing system, as when the eyes are closed the muscles have nothing to focus on. The desire to rub the eyes at the end of the day is equivalent to massaging your arms after lifting all day.

Overall, the vision game has shifted from primarily viewing distant vistas to now focusing on the multitude of back lit devices. We have become an information society that works, studies, plays, shops and relaxes using these devices.  Most people do not realize the amount of near viewing that goes on throughout the day. While we covered the most significant sources in the above text, we tend to ignore the little things during the day. As we shop at a supermarket or mall, we continually are alternating from the near products to the distance aisles. As we meet and greet people throughout the day, we focus on not only the conversation, but their face too. The same goes for eating, alternating from food to face. If we combined all are near experiences for a typical day, most people would be surprised at the overall time they spend looking at objects closer than an arm’s length. Thanks to the advancements of the new free form progressives and anti-fatigue lenses, our over focused society can be relieved of its strain.

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Optical Illusions Explained

An optical illusion is always characterized by visually perceived images that, at least in common sense terms, are deceptive or misleading. Therefore, the information gathered by the eye is processed by the brain to give, on the face of it, a percept that does not tally with a physical measurement of the stimulus source. This is a list of twenty amazing illusions.

1. Blivet

Pic Blivet

A blivet, also known as a poiuyt, is an undecipherable figure, an optical illusion and an impossible object. It appears to have three cylindrical prongs at one end which then mysteriously transform into two rectangular prongs at the other end.

2. Bezold Effect

Bezold Effect

The Bezold Effect is an optical illusion, named after a German professor of meteorology, Wilhelm von Bezold (1837-1907), who discovered that a color may appear different depending on its relation to adjacent colors. In the above example, the red seems lighter combined with the white, and darker combined with the black.

3. Café Wall Illusion

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The café wall illusion is an optical illusion, first described by Doctor Richard Gregory. He observed this curious effect in the tiles of the wall of a café at the bottom of St Michael’s Hill, Bristol. This optical illusion makes the parallel straight horizontal lines appear to be bent. To construct the illusion, alternating light and dark “bricks” are laid in staggered rows. It is essential for the illusion that each “brick” is surrounded by a layer of “mortar” (the grey in the image). This should ideally be of a color in between the dark and light color of the “bricks”.

4. The Chubb Illusion


The Chubb illusion is an optical illusion wherein the apparent contrast of an object varies dramatically, depending on the context of the presentation. Low-contrast texture surrounded by a uniform field appears to have higher contrast than when it is surrounded by high-contrast texture. This was observed and documented by Chubb and colleagues in 1989.

5. Ebbinghaus Illusion


The Ebbinghaus illusion is an optical illusion of relative size perception. In the best-known version of the illusion, two circles of identical size are placed near to each other and one is surrounded by large circles while the other is surrounded by small circles; the first central circle then appears smaller than the second central circle.

6. Fraser Spiral Illusion

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The illusion is also known as the false spiral, or by its original name, the twisted cord illusion. The overlapping black arc segments appear to form a spiral; however, the arcs are a series of concentric circles.

7. Hermann Grid Illusion

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The Hermann grid illusion is an optical illusion reported by Ludimar Hermann in 1870 while, incidentally, reading John Tyndall’s Sound. The illusion is characterised by “ghostlike” grey blobs perceived at the intersections of a white (or light-colored) grid on a black background. The grey blobs disappear when looking directly at an intersection.

8. Hering Illusion

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The Hering illusion is an optical illusion discovered by the German physiologist Ewald Hering in 1861. The two vertical lines are both straight, but they look as if they were bowed outwards. The distortion is produced by the lined pattern on the background, that simulates a perspective design, and creates a false impression of depth.

9. Impossible Cube Illusion

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The impossible cube or irrational cube is an impossible object that draws upon the ambiguity present in a Necker cube illustration. An impossible cube is usually rendered as a Necker cube in which the edges are apparently solid beams. This apparent solidity gives the impossible cube greater visual ambiguity than the Necker cube, which is less likely to be perceived as an impossible object. The illusion plays on the human eye’s interpretation of two-dimensional pictures as three-dimensional objects.

10. Isometric Illusion


An isometric illusion (also called an ambiguous figure or inside/outside illusion) is a type of optical illusion, specifically one due to multistable perception. In the image above, the shape can be perceived as either an inside or an outside corner.

11. Jastrow Illusion

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The Jastrow illusion is an optical illusion discovered by the American psychologist Joseph Jastrow in 1889. In this illustration, the two figures are identical, although the lower one appears to be larger.

12. Kanizsa Triangle

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The Kanizsa triangle is an optical illusion first described by the Italian psychologist Gaetano Kanizsa in 1955. In the image above, a white equilateral triangle is perceived, but in fact none is drawn.

13. Lilac Chaser


Lilac chaser is a visual illusion, also known as the Pac-Man illusion. It consists of 12 lilac (or pink or magenta-like), blurred disks arranged in a circle (like the numbers on a clock), around a small, black, central cross on a grey background. One of the disks disappears briefly (for about 0.1 second), then the next (about 0.125 second later), and the next, and so on, in a clockwise direction. When one stares at the cross for about 20 seconds or so, one first sees a gap running around the circle of lilac disks, then a green disk running around the circle of lilac disks, then a green disk running around on the grey background, the lilac disks appearing to have disappeared or to have been erased by the green disk.

14. Motion Illusion

800Px-Anomalous Motion Illusion1

One type of motion illusion is a type of optical illusion in which a static image appears to be moving due to the cognitive effects of interacting color contrasts and shape position. To properly view this effect, click the image above to see the full sized version.

15. Necker Cube

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The Necker cube is an ambiguous line drawing. It is a wire-frame drawing of a cube in isometric perspective, which means that parallel edges of the cube are drawn as parallel lines in the picture. When two lines cross, the picture does not show which is in front and which is behind. This makes the picture ambiguous; it can be interpreted two different ways. When a person stares at the picture, it will often seem to flip back and forth between the two valid interpretations (so-called multistable perception).

16. Orbison Illusion

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The Orbison illusion is an optical illusion that was first described by the psychologist William Orbison in 1939. The bounding rectangle and inner square both appear distorted in the presence of the radiating lines. The background gives us the impression there is some sort of perspective. As a result, our brain sees the shape distorted. This is a variant of the Hering and Wundt illusions.

17. Poggendorff Illusion

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The Poggendorff Illusion is an optical illusion that involves the brain’s perception of the interaction between diagonal lines and horizontal and vertical edges. It is named after Johann Poggendorff (1796-1877), a German physicist who first described it in 1860. In the image above, a straight black and red line is obscured by a grey rectangle. The blue line appears, instead of the red line, to be the same as the black one, which is clearly shown not to be the case in the second picture.

18. Adelson’s Checker Shadow Illusion

Same Color Illusion

The image shows what appears to be a black and white checker-board with a green cylinder resting on it that casts a shadow diagonally across the middle of the board. The black and white squares are actually different shades of gray. The image has been constructed so that “white” squares in the shadow, one of which is labeled “B,” are actually the exact same gray value as “black” squares outside the shadow, one of which is labeled “A.” The two squares A and B appear very different as a result of the illusion.

19. White Illusion

White Illusion

White’s illusion is an optical illusion illustrating the fact that the same target luminance can elicit different perceptions of brightness in different contexts. Note, that although the gray rectangles are all of equal luminance, the ones seen in the context with the dark stripes appear brighter than the ones seen in the context with the bright stripes. Note that this effect is opposite to what would be expected from a simple physiological explanation on the basis of simultaneous contrast (in that case the rectangles sharing the long borders with the dark stripes should appear brighter).

20. Zöllner Illusion

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In this figure the black lines seem to be unparallel, but in reality they are parallel. The shorter lines are on an angle to the longer lines. This angle helps to create the impression that one end of the longer lines is nearer to us than the other end. This is very similar to the way the Wundt illusion appears. It may be that the Zöllner illusion is caused by this impression of depth.

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No two progressives are alike!

At Optical Matters we pride ourselves in making you see better. Your frame is what holds the most important components to your daily activities. Sure, your frame also defines your style and look, but outstanding vision paramount. While there are hundreds of progressive multifocal lenses on the market, no two progressives are alike!

At Optical Matters we use Hoya lenses for all our progressive wearers. Why? Because Hoya has always been at the forefront of cutting edge lens technology. Now with the newest breakthrough in lens design, Hoya has surpassed their competition. This new technology is called Free-Form lens design and it is the future for progressives, made for your eyes.  If you ever owned a pair of progressives you could not adapt to because of the constricting views and swimming of vision, then these new Free-Form lenses may be the answer in allowing you to use one lens for all your viewing distances throughout the day.

How does a Free-Form lens differ from a standard progressive? Standard progressive lenses are ground using computer technology, but use grinding tools that are unable to cut with the precision of a diamond. Yes, Free-Form technology incorporates the use of a diamond to cut your prescription into the lens. Using new computer algorithms on top of superior lens grinding abilities, allows the creation of a new breed of progressives.

Where Hoya has taken the next steps in bringing superior products to market is with their Hoya iD lens. All other Free-Form lenses have only the back surface of the lens (the side closer to your face) ground to your prescription. The Hoya iD lens is the only lens on the market that is Free-Form designed on both surfaces, creating absolute maximum viewing comfort. On top of that, they have even Free-Formed designed the front surface of the lens for vertical viewing, and the back surface for horizontal viewing. This overall design gives the least amount of distortion and the greatest amount of comfort.

In the not to distant future Hoya will take the progressive lens technology even above and beyond. Lenses truly designed to mimic the fingerprint of your vision. Imagine taking into  consideration your daily visual demands, your frame design and how the frame fits on your face and adding the Free-Form technology to all these measurements.   It’s akin to standard LASIK versus custom corneal LASIK. There is a big difference!

This is why Optical Matters uses Hoya progressives and will continue to stay at the pinnacle of patient satisfactions!

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Optical Matter’s blog is now in action!

We are sorry for the delay in getting the new website up and running, but it was worth the wait. The site now has many new function to help define what Optical Matters is all about.

First we want people to know we have two store locations to better service our patients. If you go to the locations tab, you will find the addresses of both Optical Matters. Now we have have Optical Matters East and West (West sign still reads Eyeworks, but that is changing soon)

We also have added “ask the doctor” tab, so if you have any “Optometry” questions don’t be shy… ask. The Blog tab obviously brings you to our blog where I will keep my patients up to date with breaking news and updates involving Optical Matters, Life and new technologies in the eye industry.

The “Why choose us” tab is where I am asking my patients to please describe their experiences at Optical Matters, so other will understand our commitment to excellent patient care and superior customer service. Please go to this tab and describe your feelings, good or bad…Both will only help our services.

You can now ask for an appointment online and soon you will be able to order your contacts on our site too.

Our goal for the new website is functionality! For it to be an online extension of our practice. If you have visited Optical Matters in the past you should hopefully see the similarities.

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